BATTLE OF THE DUPES #67: e.l.f. Cosmetics vs. SHEGLAM
- Alicia Maude
- Jun 18, 2024
- 3 min read
Updated: Jan 7
I have heard so many people say that these are dupes so thought I would put it to the test.
Now you might have seen I did blog posts recently on both of these primers so if you would like to read the e.l.f one click here and if you would like to read the SHEGLAM one click here.
PACKAGING (e.l.f.):
Plastic tube with a pump lid in a cardboard box
PACKAGING (SHEGLAM):
Plastic bottle with a pump inside the carboard box.
CLAIMS (e.l.f.):
Gel primer formula grips makeup
Gives skin a long-lasting, naturally dewy finish
Translucent finish gel primer works on all skin tones
Non-comedogenic
CLAIMS (SHEGLAM):
Oil and silicone-free primer features a refreshing gel texture that makes your skin soft, smooth, healthy, and moist
Primer gets absorbed into your skin in a flash and keeps your makeup in place for hours on end
INGREDIENTS (e.l.f.):
Water (Aqua), Butylene Glycol, Glycerin, Peg-150 Distearate, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether, Peg-40 Hydrogenated Castor, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium Edta, 1,2-Hexanediol,
INGREDIENTS (SHEGLAM):
Water/Aqua/Eau, Aloe Barbadensis Leaf Water, Alcohol, Glycerin, Methyl Gluceth-20, Peg-150 Distearate, Pentylene Glycol, Pullulan, Pvp, Trehalose, 1,2-Hexanediol, Hydroxyacetophenone, Polyacrylate Crosspolymer-6, Arginine, Carbomer, Fragrance/Parfum, Glycine Soja (Soybean) Seed Extract, Menthol, Citric Acid, Inositol, Panthenol, Maltodextrin, Maltose, Spirulina Platensis Extract, Butylene Glycol, Agave Tequilana Leaf Extract, Sodium Hyaluronate, Biosaccharide Gum-1, Sodium Citrate, Ophiopogon Japonicus Root Extract, Sophora Flavescens Root Extract, Opuntia Ficus-Indica Stem Extract, Chrysanthellum Indicum Extract, Phenoxyethanol, Prunus Avium (Sweet Cherry) Fruit Extract, Ethylhexylglycerin, Benzyl Salicylate, Linalool, Hexyl Cinnamal, Blue 1/Ci 42090, Yellow 5 Lake/Ci 19140
e.l.f. Cosmetics Power Grip Primer
Purchased from: Beauty Bay
Size: 24ml
Price: £9.95
SHEGLAM Good Grip Hydrating Primer
Purchased from: SHEIN
Size: 45ml
Price: £4.99
Giorgio Armani Luminous Silk Foundation
Skincare on.

Primer time, e.l.f on the right side (left in the picture) and SHEGLAM on the left side (right in the picture).
The side with the SHEGLAM (right in the picture) looks a lot more dewy and glowy.
I applied the foundation using my Morphe M444 brush, both sides looks good.
Contoured with my usual kit which is the NARS bronzer and Zoeva brush.
Makeup all done.
19:56: Both sides look really good.
Date Tried: Wednesday 15th May 2024
MAC Studio Radiance Serum-Powered Foundation
Skincare only.
Primer time so SHEGLAM on the left (right in the pictures) and e.l.f on the right (left in the pictures).
I feel like the SHEGLAM is more liquidy.
Foundation applied, both side looks glowy.
Contoured with my usual things.
18:23: Both sides still look good.
Date Tried: Thursday 16th May 2024
NARS Sheer Glow Foundation
Skincare applied.
e.l.f primer on the left side (right in the picture) and SHEIN on the right side (left in the picture).
Applied and the SHEGLAM side is really nice.
Foundation applied and both sides look amazing.
Contoured some form of shape into my face.
Makeup all done.
21:13: The sweatest day in 2024 in England so far.
Date Tried: Friday 17th May 2024
Nicest to apply: SHEGLAM
Looks the nicest: SHEGLAM
Lasts longer: Same
Looks the best longest: Same
Cheapest overall: SHEGLAM
These are not bad primers, I prefer my Benefit POREfessional for my skin but if I was to have to repurchase one of these primers it would have to be the SHEGLAM one, it felt more hydrating.
Is it a dupe: Not far off.
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