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Alicia Maude

BATTLE OF THE DUPES #43: e.l.f. vs. IT Cosmetics

All over social media when the e.l.f. Camo CC Cream came out people were saying it's a dupe for IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+ so I thought I would put it to the test because I love the IT Cosmetics one. If you would like to read the first impressions blog post I did for the e.l.f. one then click here and if you would like to read the review blog post I did for the IT Cosmetics one the click here.

PACKAGING (e.l.f.):

The plastic tube with the pump and plastic cap is housed in a cardboard unit carton.

PACKAGING (IT Cosmetics):

A thicker and more deluxe plastic tube with the pump and plastic cap is housed in a cardboard unit carton.

CLAIMS (e.l.f.):

  • Medium-to-full coverage

  • Natural finish

  • Formulated with SPF 30 to protect against sun damage

  • Multi-tasking foundation that provides skin care benefits

  • Infused with hydrating and youth-boosting ingredients known to improve skin texture and tone

  • Hyaluronic Acid helps provide hydration by locking in moisture resulting in a plumped up, bouncy complexion

  • Niacinamide to help brighten and even out skin tone

  • Peptides for a more refreshed complexion

  • Great for all skin types.


CLAIMS (IT Cosmetics):

  • CC+ Color Correcting Full Coverage Cream

  • Hydrating and Anti-Aging Concealer

Clinically tested results:

  • 100% showed increased skin hydration

  • In just 10 days 96% saw softer, smoother skin

  • In just 10 days 85% saw an improvement in the appearance of wrinkles

  • In just 10 days 77% said pores appeared smaller


INGREDIENTS.(e.l.f.):

Water (Aqua), Dimethicone, Cyclopentasiloxane, Butylene Glycol, Phenyl Trimethicone, Cetyl Peg/Ppg-10/1 Dimethicone, Butylene Glycol Dicaprylate/Dicaprate, Butyloctyl Salicylate, Polyglyceryl-4 Isostearate, Methyl Methacrylate Crosspolymer, Cyclohexasiloxane, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Hexyl Laurate, Magnesium Sulfate, Phenoxyethanol, Triethoxycaprylylsilane, Disteardimonium Hectorite, Hydrated Silica, Aluminum Hydroxide, Propylene Carbonate, Dimethicone/Methicone Copolymer, Caprylyl Glycol, Ethylhexylglycerin, Disodium Edta, Tocopheryl Acetate, Sodium Hyaluronate, Niacinamide, Panthenol, Ascorbyl Palmitate, Soluble Collagen, Canola Oil, Glycerin, Daucus Carota Sativa (Carrot) Seed Oil, Carbomer, Daucus Carota Sativa (Carrot) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Beta-Carotene, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, 1,2-Hexanediol Titanium Dioxide (Ci 77891), Yellow Iron Oxide (Ci 77492), Red Iron Oxide (Ci 77491), Black Iron Oxide (Ci 77499)


INGREDIENTS.(IT Cosmetics):

Active Ingredients: Titanium Dioxide 9.0% Zinc Oxide 6.3% Inactive Ingredients: Water, Snail Secretion Filtrate, Phenyl Trimethicone, Dimethicone, Butylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl Salicylate, Cetyl Peg/Ppg-10/1 Dimethicone, Cyclopentasiloxane, Cyclohexasiloxane, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Hydroxide, Hexyl Laurate, Stearic Acid, Calcium Stearate, Caprylyl Glycol, Triethoxycaprylylsilane, Ethylhexylglycerin, Citrus Medica Limonum (Lemon) Peel Oil, Tocopheryl Acetate, Sorbitan Isostearate, Phenoxyethanol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, 1,2-Hexanediol, Disodium Edta, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantifolia (Lime) Oil, Vitis Vinifera (Grape) Seed Oil, Punica Granatum Seed Oil, Pinus Sylvestris Leaf Oil, Persea Gratissima (Avocado) Oil, Niacinamide, Citrus Grandis (Grapefruit) Peel Oil, Cholesterol, Anthemis Nobilis Flower Water, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Perfluorohexane, Olea Europaea (Olive) Leaf Extract, Glycerin, Eucalyptus Globulus Leaf Oil, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Steareth-20, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Sodium Benzoate, Potassium Sorbate, Aloe Barbadensis Leaf Extract, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine Hcl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine Hcl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7, Chlorhexidine Digluconate. May Contain: Iron Oxides (Ci 77492, Ci 77491, Ci 77499)


SHADES.(e.l.f.):

29 shades


SHADES.(IT Cosmetics):

11 shades - they have bought out a few new shades since I first started using in which I use a new shade


Every time I do a first impression or review of a foundation I get a brand new Real Techniques Miracle Complexion sponge that I went.

Bare faced just skincare, not makeup.

I am using my Benefit POREfessional primer all over the face.

I am going to use e.l.f. on my right side of the face (left in the picture) and IT Cosmetics on my left side of the face (right in the picture).

e.l.f.: Foundation applied and it looks okay.

IT Cosmetics: Foundation applied and I feel like this applied the nicest but I have a little area under the eye that needs blending a little better.

I applied some contour/bronzer, the product I used was Wander Beauty Trip For Two Bronzer in Trip To Costa Rei.

Makeup all done, yes the shades are clearly different, the e.l.f. is very pale white whereas the IT Cosmetics is more golden pale shade.

6:30pm: The side with e.l.f. is a lot more dry and creases whereas the IT Cosmetics looks a lot better.

8pm: The e.l.f. foundation moves quite a bit unlike the IT Cosmetics foundation.


e.l.f.

Purchased from: ASOS

Shade: Fair 100

Size: 30g

Price: £14.00


IT Cosmetics

Purchased from: Cult Beauty

Shade: Fair Ivory

Size: 32g

Price: £33.00


Nicest to apply: IT Cosmetics

Looks the nicest: IT Cosmetics

Lasts longer: IT Cosmetics

Looks the best longest: IT Cosmetics

Best packaging: IT Cosmetics

With the most shades: e.l.f.


Date Tried: Tuesday 14th June 2022


I so prefer the IT Cosmetics foundation, it makes my skin look a lot better, it doesn't cling to the dry patches, fine lines and creases. I definitely don't think these two are dupes.


Is it a dupe: No

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