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I love Benefit They're Real mascara and saw all over social media but it's an article on Cosmopolitan: It's a face off: Luxury vs budget mascaras that was written back in 2016 when Benefit was cheaper, so if W7 have a dupe for Benefit then I will swap it over and get a cheaper alternative.
PACKAGING (Benefit):
The packaging is plastic however I am not sure if the hand is metal, it feels better than the W7.
PACKAGING (W7):
W7 feels cheaper than the Benefit one but looks very similar to the Benefit, the handle is slightly shorter than the Benefit. The plastic is cheap feeling.
CLAIMS (Benefit):
Lengthens
Curls
Volumizes
Lifts
Deparates
Long-wearing formula won't smudge or dry out
A specially designed brush reveals lashes you never knew you had! Awards won: Temptalia's Reader's Choice Award for Best High-End Mascara, 2x winner for Best Mascara Glammies Award (2014) and Vogue 100 Beauty Hall of Fame
CLAIMS (W7):
Volume
Length
Adds extra curl to give you brilliant, bold lashes Each spike separates and therefore emphasises each lash to give a dramatic curl
With a formula to last all evening
INGREDIENTS (Benefit):
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, Vp/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium Edta, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, Bht, Sorbic Acid. [+/-: Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ultramarines (Ci 77007), Chromium Oxide Greens (Ci 77288), Chromium Hydroxide Green (Ci 77289), Titanium Dioxide (Ci 77891)]. N?? 05827/N
INGREDIENTS (W7):
Aqua/Water, Styrene /Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Stearic Acid, Palmitic Acid, Copernicia Cerifera (Carnauba) Cera, Cetyl Alcohol, Polyisobutene, Butylene Glycol, Triethanolamine, PVP, Phenoxyethanol, Ethylhexylglycerin, Paraffin, Tocopheryl Acetate, Disodium EDT, Panthenol, Soluble Collagen [+/= May contain Iron Oxides (CI 77499)
My eyelashes are short and not very curly.
On my right eye (left in the picture) I applied the Benefit mascara and on my left eye (right in the picture) I applied the W7 mascara. The Benefit mascara is definitely darker and lengthens my lashes whereas the W7 mascara reminds me of a slightly dried up mascara, both mascaras were bought brand new for this blog post.
I applied a second coat to both eyes and Benefit is definitely looking better.
I applied a third coat to the W7 side, you can barely notice a difference.
Applied the rest of my makeup,
Update #1 (9:30pm): The Benefit one has lasted, there is a slight drop the lashes, the W7 is the same.
Benefit They're Real Mascara
Purchased From: Boots
Shade: Black
Size: 8.5g / 0.3oz
Price: £22.00
W7 Absolute Lashes Mascara
Purchased From: W7 Makeup
Shade: Black
Size: 13ml / 0.45oz
Price: £6.95
Least coats applied: Benefit
Best applicator: Benefit
Nicest to apply: Benefit
Lasts longer: Benefit
Looks the best longest: Benefit
Best packaging: Benefit
Definitely not enjoying W7 Absolute Lashes Mascara, the packaging feels cheap, the mascara isn't very pigmented, doesn't lengthen or volumising or length which is very disappointing especially as I wanted to get a dupe for one of my favourite mascaras that keeps going up in price.
Is it a dupe: No
Date Tried: Monday 20th April 2020
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